Analysis of the codes and conventiond of narrative genre

Obviously, most narratives are made to 'tell a story,' or to help people make sense of things.In everything we seek a beginning, a middle and an end. We understand and construct meaning using our experience of reality or an intertextual reference of something we have seen before. Each experience or reference becomes part of the previous and the next through its relationship with the audience.

When looking at a narrative in order to find its meaning, there are a series of codes and conventions that need to be considered:

Genre
Character
Form
Time

The genre for a narrative can be anything as long as it is recognisable to an audience.

The genre of the song I'm using is 'Disco' and the genre/style of video I'm as an influence is Dance/Electropop.

Influences for my music video

I got some of my influences from the Skins opening theme tune clips to create this 'party' atmosphere. With the fast cuts, and clips of 'wild' things what happen at party's i also got party influences from Kiesha-Tik Tok music video. I didn't want to just show clips of what happens during the party, i wanted to create a narrative of everyone getting ready and arriving and leaving together to show friendship and lifestyle so that an audience can relate to the video i got my narrative idea from the Kesha video as well as it starts of with her getting ready and leaving for a party. I think Kesha-Tik Tok video was my biggest influence as it shows the narrative i want to present through my own video. In a way Kesha's video rebels against what her parents want whereas i want mine to rebel against what the original video represents.

Main influence for my music video

My main music video influence was Kesha - Tok Tok, this is because it has a very visual narrative, which is what i want to show through my video. Although her video has narrative as well as clips of her singing vocals, i want mine to be purely narrative.
Her video is very 'pastiche,' its simply imitating something in order to sell it. She does this by having references which her audience will be able to relate to. For example, her brushing her teeth, which is a regular daily routine for everyone. when people recognise something and can relate to it they want to buy it. It then shows her getting ready for a 'big night out' putting on her boots and walking through her kitchen (where her family are enjoying a meal) to the door showing a rebellious contrast between her and her family. I don't want to create a contrast between people, i want to create one through the original video for 'funkytown' and my make of 'funkytown.'
When she is putting on her 'western American cowgirl boots' this reminded me of Jessica Simpson - These boots are made for walking. When the party scene starts, straight away it reminds me of 'Skins.' It reminds me of 'skins' because of the amount of light exposed and the whole movement of the clips with the fast cuts and flashing lights. This is what creates the 'bricolage' which is the coming together of different intertextual references to create one idea or one piece.
I want to create my 'funkytown' video in a way for people to relate back to the 'Tik Tok' video, as i think its a video made for people to be able to relate to which makes people want to buy the video.

Mood Board

Mood Borad

Story Board

Lipps Inc. - Funkytown

My Presentation Feedback

I think i done well with my presentation as i got all of my ideas down and presented them in a way everyone could get an idea of what i want my video outcome to be. I tried to show images of how it will appear and wrote about everything i am going to show. I also talked about ideas i will try out and the ones i will defiantly use. i think that looking at the history of the original video helped me as it told me what people liked and what they didn't like. Also researching other peoples attempts of re-creating the video gave me many ore ideas as i could see how other people interpreted the song and created their own ideas.

Presentation

Media Funkytown