Andrew Goodwins theory based on Kesha-Tik Tok

Dancing to Distraction (1992) Theories of Music Videos

1. Music Videos Demonstrate genre characteristics:
Stage performance in metal video
Dance routine for boy/girl band

2. There is a relationship between lyrics and visuals
Illustrative
Amplifying
Contradicting

3. There is a relationship between music and visuals
Illustrative
Amplifying
Contradicting

4. The demands of the record label will include the need for lot of close-ups of the artist:
the artist may develop motifs which recur across their work visual style.

5. There is frequently reference to the notion of looking:
Screens within screens, telescopes etc.
A particular voyeuristic treatment of the female body.

6. There is often intertextual reference:
To films,
TV programmes, other music videos, etc.

Kesha-Tok Tok Video applying to this theory . . .

1. The genre characteristics for this video show a typical teenage party and visuals of Kesha singing.

2. The relationship between the lyrics and the visuals is seen through showing clips of exactly what she is saying, for example when she sings 'Before i leave, brush my teeth' you see a visual of her brushing her teeth. This gives an illustrative look to the video.

3. The relationship between music and visuals is shown through camera editing, when the music beat is faster the cutting and editing is faster when the song slows down so does the cutting and editing.

4. The kesha video includes lots of close-ups which are given across as a way to attract her audience, you notice the whole way through the video she is always in the center and the only close-ups are of her.

5. There is frequently reference to the notion of looking, particularly voyeuristic treatment of the female body. This is a very strong point at the beginning of the video with her lying in the bath and then her getting ready. there is movement of camera from the bottom to top of her. This is also shown when she gets to the 'party scene,' more close up of female body parts.

6. There is an intertextual reference of Jessica Simpson-These boots are made for walking, with the whole 'cowgirl' boots and denim shorts look.